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Direct sales has proven to be one of the most successful channels to acquire new customers in the deregulated electricity market. Most electricity customers choose to stay with their original provider mainly because they don't are not comfortable switching for fear of inadequate service or that this new company may go out of business, then what?
Selling direct to friends, family or co-workers places tha trust on the individual and makes the decision to switch providers and easier one.
Fortis Utility created a direct marketing application called FortisDirect that provides a web site for an Independent Energy Representative (IER).
FortisDirect provides a holistic view of the entire sales channel and downline of an IER, meaning a company can have a fwe or a few thousand sales reps. FortisDirect creates dynamic IER web sites that can be personalized and content managed with simple to use administrative tools for non-technical users to create and manage their own representation of the utility company.
FortisDirect will allow Retail Electricity Providers the opportunity to expand their reach with a variety of direct marketing and sales channels such as:
- Friend and Family Plans
- Independent Sales Reps
- Affiliate Programs
- Partner Programs
- Mullti Level Marketing
IER Site (Consumer View)
- Personalized content
- New service enrollment
- Independent Energy Representative enrollment
- Event calendar
- Help
IER Site (Admin View)
- Profile Manager
- IER info
- Credit Card/Billing
- IER Site Manager – control IER site content
- Event Calendar manager for planning and sales and promotion events
- Contact Manager for sales leads and existing customer base
- Campaign Manager for outbound email campaigns of utility sales promotions
Need to know more? Contact Us for more information.
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